Sage North America, which provides business management software for small and midsize businesses, has introduced a new ad campaign called "Sage Experience." The integrated effort, developed by Doremus San Francisco, includes TV, print and online.

"The campaign is designed to convince small and medium businesses that Sage is 100% focused on products, services and customer support to help them succeed, particularly in this challenging economic environment," said Kevin Jenkins, VP-account director at Doremus San Francisco.

Sage provides business software such as Peachtree by Sage, Sage Accpac ERP and Simply Accounting by Sage.

"We are trying to convey the sense that there is an extraordinary experience around Sage--from CRM, accounting and ERP software all the way down to vertical products for construction, real estate and health care," Jenkins said.

The ads focus on different areas of Sage's experience, with headlines reading, "Experience fierce customer loyalty," "Experience deeper visibility into your business" and "Experience profits where others feel the pain."

Print ads are running in the sports sections of national newspapers such as The New York Times and USA Today, timed to coincide with coverage of the NCAA basketball tournament.

"There is an awful lot of bad news going on economically, so during this time of the year, with March Madness going on, people like to escape and read something fun," Jenkins said of the media buy.

Print ads will also run in publications aimed at small businesses, including Entrepreneur, Fortune Small Business and Inc., and accounting and finance publications such as Accounting Today.

The campaign also includes video banners on sites including AccountingWeb, Canadian Business, CBS Sports and CNN Money.

In addition, the campaign includes 30-second TV spots that will run on the CNN Airport Channel Network.